Unit 2 - preproduction planning

Storyboard - a story board is used for audio visuals - films, tv shows and games  elements - scene content, scene numbers, scene times, key characters, key music/sound, camera movement , shot type,  Wireframe - a wireframe is used for a website, social media and apps elements - logo, maps where text is, colour scheme (annotations), website header, banner, footer, copyright info, credits and navigation bar Treatment/proposal -  elements - client requirements, time scale, type of media product, inspiration, distribution, purpose, target audience, content of the product, legal and ethical issues.  Visualisation diagram - print products elements - images, colour, annotations, fonts, house style, position text, layout, key objects, titles Sitemap - websites and apps (navigation plan) elements - pages, linking lines that reflect the flow and audience usability Script - film, radio, tv, games elements - dialogue, characters, tone of voice, acting gesture, editing info, came...

Question 1a: Needs to allow users to create an avatar of themselves  Fully interactive  Easy to navigate  Must contain e-commerce features  Question 1b: One problem that may occur is that it may not be easy to navigate, may over complicate the app, meaning users may not be able to use the app correctly.  Question 2:  A way which Stephan could gain audience feedback is by creating a focus group of the clients target audience. By doing this it will highlight and show what parts of the app are good and what needs to be changed to make the app appropriate and engaging to the target audience. Another way which he could gain audience feedback is by making a social media poll/survey about the app, which would show different parts of the app and how it should be changed to meet their audience. By doing this it would gain feedback quickly.  Question 3:  Interview an app delveloper Content analysis of interactive apps Direct observation of the target audien...

 Create an app for a new unisex brand  Needs to allow users to create an avatar of themselves  Fully interactive  Easy to navigate  Must contain e-commerce features  The app should connect to social media accounts of celebrities and fashion stars Target audience - i Ed at 16-30 yer olds and will Appel to a range of cultural groups  The aPp needs to be ready in 3 months time